Objective: Attract heavyweights  who enjoy gaming and/or can bring corporate business.

      Strategies: Meet n' Greet  - A custom tailored event created and developed to achieve whatever is of importance for your hotels and casinos. Attracting high rollers or recruiting corporate convention and conference business. Rewarding existing member with an experience they will never forget. Autographs, photographs, and memorabilia can all be encompassed around an event as simple as a cocktail reception for more formal such as a black tie dinner.

        Conversations with a Champ and Friends  - A rare opportunity to have the World Heavyweight Champion and  contemporaries from the world of boxing sit with a specially invited  audience to discuss and interact regarding aspects of boxing past and  present. Perfect for the Legasse Stadium facility or even a larger  specially structured environment.   

        Objective: Increase market share of the national and international marketplace
            Strategy: Smokin Joe Frazier VIP  Hosted Weekends. Recognized and respected throughout the World this program  or others can be developed and custom tailored to achieve your objectives on the international  landscape. 

        Objective: Generate traffic,  enhance VIP events and garner high profile publicity.
            Strategy: Create a Smokin Joe Frazier  facility for the development of professional fighters.  
             
            Develop a Frazier Fantasy  Boxing Camp ala those done for basketball.   
             
            Develop a Frazier promotional  arm for the creation of a fight night and other on site entertainment events.

         Objective: Create repeat business with a special entertainment program
            Strategy: Joe Frazier: The Champ...His Ladies and Friends™ - The review available for special  events or as a regular entertainment feature. This program is designed  to also attract celebrities visiting Las Vegas who would want to visit  and perhaps actually participate in Joe's show. It also has a highly  interactive aspect with the audience.                                 
          Objective: Reinforce and support the Tropicana's image of being the Heavyweight Champion in their market
              Strategy: Smokin Joe Frazier Boxing Weekends. Tap into the creative        opportunities available in a public partnership with one of the world's best-known        athletes and Heavyweight Boxing Champion in the "Boxing Capital of the World."

            Objective: Lead generation  for trade show/conference sales
                Strategy: Direct Response: A signed  pair of Joe Frazier's boxing gloves in exchange for taking action, such  as agreeing to a meeting, desired by Tropicana's sales  team.
                Trade Promotion: A sales  force support program in the form of a contest with the grand prize  dinner and attending a boxing match at Tropicana with  Smokin Joe. Secondary prizes Joe Frazier autographed sports memorabilia. 
            Objective: Raise awareness among a target audience
                Strategy: Joe Frazier's Knockout Experience
                Black Tie and Boxing: Elegance, Excitement and Entertainment - A custom created evening to benefit  one or more charities that includes professional boxing matches, superb  music and fun entertainment. 
            Objective: Add to the variety of business services that Tropicana can offer corporate clients
                Strategy: Allow corporate clients who have used the facilities of Tropicana to be eligible to utilize the power of Joe Frazier to add punch to selective aspects of their marketing efforts at advantageous pricing. 

              Objective: Reward VIP Customers
                  Strategy: Dinner with the Champ - A private meet n' greet with high rollers or an offering to meeting/event  clients for their key customers, prospects and employees.
                  Fantasy Workout Sessions  with Joe Frazier - A  "gift" for a select number  of VIPs or a regularly available offer to select clientele.. A full  day workout (at the hotel location or at a pre-selected Gym).  They will learn the finer details of boxing that will also benefit their  personal exercise programs.  
                  Limited Editions Joe Frazier  Art/Sculpture/Photography  -  This would be art and artisan works not available anywhere else in Las  Vegas. These can range from a few hundred dollars to items worth thousands.  These can even incorporate themes encompassing aspects of Tropicana's design.

              Objective: Develop new revenue streams

                  Strategy: License a Smokin Joe Frazier  Boxing and Fitness Center
                  License a line of exclusive  Smokin Joe Frazier memorabilia for sale.
                  License a Smokin Joe Frazier  Sports Lounge and Left Hook Cafe restaurant concept.

              Objective: Motivate employees

                  Strategy: Add some excitement by offering some of the same Joe Frazier "power punches"  as described above in your  employee motivation activities. 
                   
              Objective: Create A Competitive Edge in the Marketplace

                  There is only one Smokin Joe Frazier  
                  . . . AND he can not be duplicated!